5-star · Soho, London
Ham Yard Hotel
From $635 / night · final rate confirmed by your concierge
About Ham Yard Hotel
Ham Yard Hotel is Firmdale Hotels' most ambitious creation — an entire village tucked behind the bustle of Shaftesbury Avenue, centred on a private courtyard with a Bronze Age standing stone and a bowling alley that has become one of Soho's most coveted after-dinner experiences. Kit Kemp's design sensibility is at its most exuberant here: clashing patterns, bold colours, commissioned artworks at every turn, and a playfulness that distinguishes Ham Yard from every more earnest luxury hotel in London. The rooftop terrace is a seasonal garden of extraordinary warmth and character, offering cocktails and small plates above the Soho rooftops. The theatre, cinema, and library make Ham Yard genuinely self-contained. Dining spans the Ham Yard Restaurant — modern British, with ingredients sourced from British artisan producers — and a bar programme that reflects the Soho setting. Best for: creative industries, those attending Soho performances or the arts, guests who find grand hotel formality alienating, and anyone who wants a hotel stay that is genuinely fun.
Alfred member benefits at Ham Yard Hotel
- Dedicated Alfred concierge from arrival
- Priority rooftop terrace reservation at sunset arranged
- Complimentary Champagne & Firmdale artisan welcome
- Early check-in / late check-out on request
- Private bowling alley reservation for Alfred guests
- Soho gallery walk & cocktail bar tour curated
Rooms & suites at Ham Yard Hotel
Medium Room
Large Room
Ham Yard Suite
FAQ
What benefits do I get at Ham Yard Hotel with Alfred Concierge?
Alfred members receive Dedicated Alfred concierge from arrival, Priority rooftop terrace reservation at sunset arranged, Complimentary Champagne & Firmdale artisan welcome, Early check-in / late check-out on request, Private bowling alley reservation for Alfred guests, Soho gallery walk & cocktail bar tour curated. Mention Alfred at check-in for VIP recognition.
How much does it cost to stay at Ham Yard Hotel?
Rates at Ham Yard Hotel start from about $635 per night. Your Alfred concierge confirms the exact rate for your dates — often below public price, with member perks included.
Where is Ham Yard Hotel located?
Ham Yard Hotel is in Soho, London (1 Ham Yard, London W1D 7DT).
How do I book Ham Yard Hotel?
Download the Alfred Concierge app, open Ham Yard Hotel, and message your concierge — availability, the best rate, and every member benefit are arranged for you.
Book Ham Yard Hotel with Alfred
Alfred Concierge secures the best available rate at Ham Yard Hotel, a room upgrade subject to availability, and every member benefit above. Open Ham Yard Hotel in the app → · More hotels in London